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      <image:caption>The Apple Wii</image:caption>
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      <image:caption>Image from Wired.com</image:caption>
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      <image:caption>The secret to Flow. Balance challenge with existing skill.</image:caption>
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      <image:caption>Letraset in it's prime. Position, rub, letters!</image:caption>
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      <image:caption>NCSA Mosaic. The internet in all of it's glory. Circa 1993.</image:caption>
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      <image:caption>The pets.com sock puppet was one of the biggest selling items of the now defunct company. The internet gave rise to a whole new industry of jobs and technology, but no one wanted to buy dog food online.</image:caption>
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      <image:title>Joe Silva. Creative Executive.</image:title>
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      <image:title>Gestalt</image:title>
      <image:caption>Example 1 | What do we see? We see a square rather than 4 lines. The eye does not see them as unrelated, but insists upon CLOSURE.</image:caption>
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      <image:title>Gestalt</image:title>
      <image:caption>Example 2, the elements that are closer together appear to be related.</image:caption>
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      <image:title>Gestalt</image:title>
      <image:caption>Example 3, The eye organizes the dots into 4 vertical columns rather than horizontal rows because of their proximity to each other.</image:caption>
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      <image:title>Gestalt</image:title>
      <image:caption>Example 4 | 5 circles combined create an unbroken, continuous contour.</image:caption>
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      <image:title>Gestalt</image:title>
      <image:caption>Example 5 Elements similar in size appear to be related.</image:caption>
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      <image:title>Gestalt</image:title>
      <image:caption>Example 6 | Similarity is different than repetition in that the forms vary slightly.</image:caption>
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      <image:title>Gestalt</image:title>
      <image:caption>Example 3 | Appears as two groups of two columns each</image:caption>
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      <image:title>Form</image:title>
      <image:caption>Example 1 | Dot</image:caption>
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      <image:title>Form</image:title>
      <image:caption>Example 2 | A Dot in motion becomes a Line</image:caption>
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      <image:title>Form</image:title>
      <image:caption>Example 3 | The path of a line in motion becomes a plane</image:caption>
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      <image:title>Composition</image:title>
      <image:caption>The golden section is also called the golden mean or golden ratio.</image:caption>
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      <image:title>Composition</image:title>
      <image:caption>Tatami are made in standard sizes, with the length exactly twice the width, an aspect ratio of 2:1.</image:caption>
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