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National Instruments
Since I had spent 11 years as the creative director for National Instruments, this will obviously make up the lion share of my work. I always tried to push the brand creative for this high tech company. Not to where it is improbable, but to the point that it projects a much larger company and player in this space than they were. It has been very successful. NI was 500 million when I started and is now over a billion.
NI Corporate Video
Being an in-house agency, we had our share of the mundane. But we also had opportunities to work on some fun projects. The video team was dying to show what they could do and produced a great piece that tells the complex NI story at a high level.
Corporate Ads
NI has primarily been a product company. So, creating the first-ever corporate ads was a big win for the team. This ad positioned NI as the company that helps engineers become all they can be and enables them to "Engineer Change."
NI Brochures
I styled the NI look and feel after The International Typographic Style, also known as the Swiss Style. Clean lines. Strong type. Clear photographs. A strong design system, grid-based, old school, still allows for incredible flexibility while maintaining a strong brand identity.
NI Mobile Expo
This became a very successful project for NI. The Mobile Expo is driven to customer and potential customer locations. The inside is equally well-designed, with hands-on product demos. The bus wrap boldly announces "We have arrived."
Alliance Partner Logos
The National Instruments Partner ecosystem is a vital part of the company's success. We needed a way for partners to proudly display their association without diluting the NI brand.
